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Data Driven Business Lab

September, February
20 weeks

  • About the minor
  • Content of the Minor
  • What we offer
  • What we expect
  • The learning goals
  • Minor orientation
  • Minor regulation

Are you triggered by what data can do for the world we live in, or willing to learn?

Unlock doors and peek into the complex and exiting world of companies riding the perfect wave!

In the minor “Data Driven Business Lab” we have laid out a landscape in which you can define individual goals, competencies and personal skills, working in a team of international diversity. Focus on your own qualities and strive for excellence and adventure!

This minor belongs to the responsibility of Fontys University of Applied Science, School of Information and Communication Technology.

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Join this Minor if you want to see, in real life what the impact of data can be for a company or government. Learn how it can support, change or even disrupt business models.

Imagine any company, not so many years ago. This company generated its own data and reports, based on its trusted single source and examining the past. Yet the world this company lived in geared up, moved on, moved up. Now everything is generating data, from phone calls to smart devices, from blogs to video feeds. The world now is a complex challenge, where data is available, abundant and everywhere, and internal company data is but part of the new truth.

Can these datasets be unlocked, combined and used for potential business benefit? Can they trigger many small decisions fast instead of large decisions at snail pace…

A change of mindset and context: that is what we are going to discover together.

Sfeerafbeelding Fontys

What we offer

Organisations come in all shapes, sizes and maturity levels, though they all know that using data (smarter, better and faster) to drive their processes is future. The field of work for a data practitioner is really divers. Getting used to the tooling, languages and speed of change is possible in the projects we offer in this Lab. Furthermore we offer:

  • A real and authentic assignment in this field of work at renowned companies.
  • No “lesson program”(!) We will help you set up your personalized learning activities.
  • Guidance to help you decide which skills and practical knowledge is needed to finish your project and meet your learning goals.
  • No limitation to what you could learn.
  • Guidance and coaching throughout your project to keep you on track

    • from a dedicated coach
    • from the company where your project is
    • from experts, on specific subjects

    What we Expect

    • A self-aware student, who takes control of his/her study and wants to explore the field of Data Driven Business; Business Intelligence, Big Data and Data Visualisation.
    • You are able to set your own goals and plan your own progress; coaches help to guide you to reach the desired level for this Minor. You are in the lead which workshops lead to the result and completion of these goals.
    • You have a basic understanding of business processes, the role and application of IT in companies and within business processes.
    • You have an open mind to explore new possibilities, software and dare to fail, learning from that experience and grow in your professional performance.
    • You want to work on your professional skills, like communication, presenting, working in groups, open mindedness, project management, (peer)feedback, etc.

      The learning goals:

      • The student will be able to explain how data is flowing through an organization and which applications support the business processes and can show this within a project.
      • The student will be able to explain how KPI's and/or data visualization effect the business processes and can show KPI's and/or data visualizations within a project.
      • The student can talk about internal, external and open data, which has an impact on a company and can use this data within a project.
      • The student can explain at least one of the following concepts:

      - Big Data
      - BI
      - Blockchain
      - AI and/or Machine Learning
      - Hyperautomation - and is able to apply those principles within a project.

      • The student can analyze a dataset by applying basic descriptive statistics techniques.
      • The student shows ownership, is coachable and shows resilience.

      Have you already thought about your choice of minor? Do you want to immerse yourself in your profession, or do something completely different? Your choice of your minor can be quite difficult. The most important thing is that you choose something that really suits you. This way you can distinguish yourself from others and make your studies even more personal. But how do you choose? And what can you choose? 

      (Online) minor information week
      To help you with your choice, we organise an (online) minor orientation week in November. During these information sessions, you will learn more about the content of the minors and you can ask any question you may have. You can register here for the orientation week, available from October.

      Here you can download the minor regulation for the academic year 2021-2022.

      The purpose of the minor regulation is to inform you about the subjects and setup of the minor. Students can derive rights out of the text of the minor regulation. Before you can start this minor you must have passed your foundation degrees (propaedeutic) and you must have finished an internship. This is needed for the practical knowledge of how businesses are run.