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Data Driven Business Lab

Start moment(s)
September, February
20 weeks

  • About the minor
  • Content of the Minor
  • What we offer
  • What we expect
  • The learning goals

Are you triggered by what data can do for the world we live in, or willing to learn?

Unlock doors and peek into the complex and exiting world of companies riding the perfect wave!

In the minor “Data Driven Business Lab” we have laid out a landscape in which you can define individual goals, competencies and personal skills, working in a team of international diversity. Focus on your own qualities and strive for excellence and adventure!

This minor belongs to the responsibility of Fontys University of Applied Science, School of Information and Communication Technology.

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Join this Minor if you want to see, in real life what the impact of data can be for a company or government. Learn how it can support, change or even disrupt business models.

Imagine any company, not so many years ago. This company generated its own data and reports, based on its trusted single source and examining the past. Yet the world this company lived in geared up, moved on, moved up. Now everything is generating data, from phone calls to smart devices, from blogs to video feeds. The world now is a complex challenge, where data is available, abundant and everywhere, and internal company data is but part of the new truth.

Can these datasets be unlocked, combined and used for potential business benefit? Can they trigger many small decisions fast instead of large decisions at snail pace…

A change of mindset and context: that is what we are going to discover together.

Ambience photo Fontys

What we offer

Organisations come in all shapes, sizes and maturity levels, though they all know that using data (smarter, better and faster) to drive their processes is future. The field of work for a data practitioner is really divers. Getting used to the tooling, languages and speed of change is possible in the projects we offer in this Lab. Furthermore we offer:

  • A real and authentic assignment in this field of work at renowned companies.
  • No “lesson program”(!) We will help you set up your personalized learning activities.
  • Guidance to help you decide which skills and practical knowledge is needed to finish your project and meet your learning goals.
  • No limitation to what you could learn.
  • Guidance and coaching throughout your project to keep you on track

    • from a dedicated coach
    • from the company where your project is
    • from experts, on specific subjects

    What we Expect

    • A self-aware student, who takes control of his/her study and wants to explore the field of Data Driven Business; Business Intelligence, Big Data and Data Visualisation.
    • You are able to set your own goals and plan your own progress; coaches help to guide you to reach the desired level for this Minor. You are in the lead which workshops lead to the result and completion of these goals.
    • You have a basic understanding of business processes, the role and application of IT in companies and within business processes.
    • You have an open mind to explore new possibilities, software and dare to fail, learning from that experience and grow in your professional performance.
    • You want to work on your professional skills, like communication, presenting, working in groups, open mindedness, project management, (peer)feedback, etc.

      Mandatory learning goals

      The goals below give direction to the learning process. They will be personalised in the first weeks of the minor allowing the student to make them fit to personal learning wishes and the projects have been chosen. Personalising involves adding specific context (regarding the projects) and/or specific deliverables and visualisation tools, platforms or languages that will be a part of the personal learning experience. Students will be coached in this process.

      1. The student takes ownership in the learning process, towards stakeholders, fellow students and the process within the group and uses feedback and coaching to improve the learning journey.

      2. The student creates data products by using analytical methods and techniques and explains how these are of value for the client’s organizational processes.

      3. The student explains at least one relevant IT concept or technology and applies one within a project.

      4. The student explains how data (internal, external, open) flows through and/or across organizations and which IT landscape supports the organizational process(es) by showing this in a project.

      5. The student uses applied research methodologies to create project deliverables and takes ethical considerations into account.

      6. <Open goal: which is free to define involving whatever is needed further down the road.>

      Achieving the goals

      Students will need to provide sufficient proof of reaching the complete set of learning goals during the minor. They will do this by creating learning products, professional products and by showing the learning process and the work (in progress). The projects provided by companies and applied research groups will be the main carrier for gathering that evidence.

      Minor regulations

      Here you'll find the regulation per minor programme. (Dutch)

      Ambience photo Fontys


      Contactpersoon: Rob Verhoeven

      +31 (0) 88 508 62 75