The Moral Food Game
Would you like to discover
what values influence your food choices and understand why making sustainable choices can sometimes be difficult? Then The Moral Food Game workshop is exactly what you’re looking for. In this workshop, you’ll gain an understanding of consumer behaviour, the acceptance of innovations, and the challenges of the transition to a more sustainable food system. Practical and immediately applicable for organisations, educational institutions and professionals.
About the workshop: The Moral Food Game
The workshop is a playful yet thought-provoking board game that invites participants to reflect on their everyday food choices. We often make these choices automatically, and sometimes very consciously. In this workshop, we help participants understand which values, such as health, sustainability, convenience, tradition or curiosity, underpin these choices.
Who the course is for
- companies, start-ups and professionals in the agri-food sector who wish to gain insight into value-driven consumer responses;
- lecturers, trainers and coaches looking for an engaging method to facilitate reflection and discussion;
- participants in conferences, team days and awareness-raising sessions on sustainable food transitions;
- the workshop can also be used in a research context. Anonymous data collection makes it possible to analyse links between values and food-related decision-making.
Workshop: The Moral Food GameGain new insights into consumer behaviour and the path towards more sustainable food choices.
Content and structure
The workshop lasts approximately 90 minutes and is conducted in groups of 5 to 7 participants, facilitated by a neutral moderator. The session consists of several structured rounds in which:
- short videos are watched about innovative food products, such as cultured meat, insect-based products, 3D-printed food or mycelium-based drinks;
- participants share their initial reactions and link them to underlying values using value cards;
- choices are made from fictional menus and justified;
- the group reflects together and explores the issues further.
This structure makes abstract themes such as sustainability, resistance to change and consumer behaviour concrete and recognisable.
By the end of the workshop, participants will be able to:
- identify which personal values influence their food choices;
- better understand how values drive consumer behaviour;
- reflect on their attitudes towards new and sustainable food innovations;
- compare individual and group reasoning;
- engage in constructive dialogue about social change;
- link personal choices to broader themes such as sustainability, health and culture.
Added value
This engaging activity instantly energises the group and encourages critical thinking. For organisations and networks, the workshop provides valuable insights for product development, marketing, communication and change management issues relating to sustainability and innovation.
Practical information
The workshop lasts approximately 90 minutes.
At the client’s premises (in-company) or at Fontys University of Applied Sciences in Venlo.
€495 per workshop.
The workshop can be taught in Dutch, English or German.
Research Group Business Innovation, Fontys University of Applied Sciences rgbi@fontys.nl.
Register
You can register by sending an email to rgbi@fontys.nl.
Customised services
In addition to the workshop mentioned above, you can also request a keynote speech on sustainable food choices via rgbi@fontys.nl.