Literature list International Business

Academic year 2026-2027

Semester 1

Title: Essentials of Economics  | Mandatory
ISBN: 9781292743455
Author: Sloman, J., Garratt, D. | Pearson Education | Edition: 9 | €38,10

Title: Principles of Marketing | Mandatory
ISBN: 9781292269566
Author: Kotler, Ph., S. Armstrong, G. | Pearson Education f | Edition: 8 | €92,83

Title: Intercultural Sensitivity  | Mandatory
ISBN: 9789023256885
Author: Nunez, C. | van Gorcum | Edition: 5 | €23,50

Title: Finance & Accounting Workbook - Part I Introduction 2026/2027 | Ebook  | Mandatory
Via fontys.myedumundo.com  | €33,99

Title: Accounting & Finance: A Basic Introduction | Recommended
ISBN: 9789059316287
Author: Jansen, E. | Boom uitgevers | Edition: 1 | €58,95

Semester 2

Title: Global Marketing | Mandatory
ISBN: 978129244081
Author: Hollensen, S., Bogdanovic, A. | Pearson Education | Edition: 8 | €82,79

Title: Finance & Accounting Workbook - Part II Management Accounting 2026/2027 | Ebook  | Mandatory
Via fontys.myedumundo.com  | €16,99