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The world is becoming more and more digital and if you're into this our bachelor Marketing Management - Digital Business Concepts is the programme for you. A mix of digital, marketing and business. Where you learn how to develop and market digital products and business models.
You’ll become part of a supportive community and expand your network.
Combine technology and entrepreneurship effectively.
You’ll gain extensive practical experience and build a professional network.
During the course, you’ll design and market digital concepts, being data-driven. As you grow, we’ll guide your personal development, helping you discover the difference between being entrepreneurial and being an entrepreneur.
such as Heineken and Philips.
but also research and organisational skills, plan strategies, and communication.
but also futurology, big data marketing, and media and data technology.
At Fontys we train you to become a modern, forward-looking marketing specialist. You'll learn to design and market digital concepts. Throughout your studies, you'll connect with companies that develop digital experiences and help customers achieve their online ambitions.
The world needs someone skilled like you! After this study programme, you’ll have grown into a professional that knows exactly how to integrate the online with the offline world. You will be ready to make use of your digital skills in the business world.
Make sure to check all admission requirements.
As a prospective Bachelor's student you must have a diploma of higher secondary education that is equivalent to Dutch standards. In order to be admitted to Fontys University of Applied Sciences students must be eligible for higher education through a diploma of secondary education / high school diploma with good results. This means for international students that you can be admitted with one of the following diploma’s/certificates if you meet all the requirements:
If your diploma is not on this list, we still advise you to send us your documents (after you have submitted an application in Studielink) so that we can evaluate if you are admissible for the study programme.
More informationExplore your future at Fontys where you’ll meet innovation, entrepreneurship, and creativity.
Easily calculate your tuition fees with the tuition fees indicator. Besides tuition fees, you will also need to budget for study materials, a laptop, the introduction programme, and more. Find details about monthly living costs on our Finance page.
All about finances
Starting a study in a foreign country is exciting. Discover how Fontys can assist you, especially with accommodation, amid the Dutch housing crisis.
September
English
4 year(s)
Bachelor
Full-time
Tilburg
Wondering what's to come after applying for this programme? Go over the entire admission process.
Please note! If you wish to apply for housing through Fontys, the application deadline is June 15 (start September).
We are happy to help.
In this programme, you will learn how to create and promote digital products and business models. You will study subjects like online marketing, big data, concepting, and media technology. You will work on real assignments from companies like Heineken, Philips, and Coolblue. The programme also supports your personal development, helping you grow into an entrepreneurial professional.
You need a higher secondary education diploma equivalent to Dutch standards. For Dutch students, this means a vwo, havo, or mbo diploma. For German students, a Fachabitur or Abitur is accepted. For other international students, a senior high school diploma, GCE A-levels, International Baccalaureate, or French Baccalauréat are accepted. You also need to meet the English language requirements. Check for the complete list of requirements the 'Application & admission' page of this programme.
Fontys can offer housing for a limited number of international students. The housing application deadline is 15 June for a September start. Due to the Dutch housing market, it is strongly recommended to apply early and explore other options as well. Find practical tips and guidance on our accommodation page.
After graduating, you will be ready to work in digital marketing, e-commerce, or business development. You can work as a digital marketer, online strategist, concept developer, or data-driven marketing specialist. You will know how to integrate the online and offline world, and you will be ready to use your digital skills in the business world. Some graduates also choose to start their own business. With a Fontys degree, you can work at agencies, start-ups, or larger companies like Coolblue, Heineken, or Philips.
