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Minor Transmedia Design

  • Starts February and September
  • English
  • 30 ECTS
  • 5 months
Tilburg
Let’s face it: in a world full of endless scrolling, a simple story isn’t enough. Whether you’re selling products, making films or creating awareness, you need a multi-platform storyworld people want to step into. Transmedia Design brings stories to life across different media, connects the dots across places and screens, and creates experiences that keep audiences curious and engaged.

About this minor

In the minor Transmedia Design & Storytelling, you will not only think about what story to tell, but also how to tell it. You will explore innovative ways of storytelling using multiple platforms and learn how to create interactive and participatory stories.

You will do so by designing a transmedia production yourself (for example a campaign, an art-project, an immersive experience, an interactive documentary, etc). You will explore all kinds of media tools and techniques to create a cohesive, engaging experience. Experimenting with new media techniques, like VR, AR, and generative AI tools is encouraged.

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Why Transmedia Design & Storytelling?

  • You will discover the world of transmedia and storytelling.
  • You will learn how to connect strategy with creativity.
  • You will explore cutting-edge media techniques.
  • You will be surrounded by multiple nationalities.
 

More about the minor

At the minor, we look for innovative ways of storytelling, and we stir up the conversation making use of multiple platforms. The stories you create are interactive and participatory, drawing the audience in.

We encourage you to experiment. You’ll be challenged to explore and learn new media techniques, get acquainted with VR, AR and AI tools and discover how these can help you tell the story you want.

Also we help you expand your world. You will study best practices from all kinds of domains and we take you on excursions to broaden your horizon. Just as important: you’ll do all this in an international classroom, learning about stories from all around the world.

 
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About the minor 'Transmedia Design'

 

 

 

Programme

The program is structured around three projects, supported by classes and workshops, each focusing on different aspects of transmedia design. In the first half of the minor, you'll attend lectures and workshops on narratology, transmedia theory, transmedia marketing, and essential tools. These sessions will provide you with the knowledge and skills needed to excel in the projects. The projects all these classes are hung up on are:

  • Treatment
  • Transmedia production
  • Vision document

Assessment is done through submitting a final assessment portfolio in which all projects, plus additional material, are represented to show that the learning goals are met. The minor is graded with one final grade.

This is where you design a transmedia production based on an existing movie or series. You'll analyze the IP, come up with an ambitious transmedia design, and present it on a website. You work in pairs on this project. In terms of workload this represents around 20% of the minor.

This is the main focus of the minor. You'll work in a team for a client or as an independent media team to create a real transmedia production. You'll come up with a story, design an engagement strategy, and choose the platforms for your production. This design will be presented as a production bible. Then, you'll actually create the content: stories, videos, podcasts, websites, live event, whatever you came up with.

Depending on the nature of the client brief, you'll release it to the public and monitor how the audience reacts, or test it in an contained environment.

In this project, you will explore transmedia to define your vision on what transmedia means to you. You can be inspired by guest lectures and field trips and academic discourse. The end work is a personal vision document that can any form you choose: a mind map, an interactive visual document, a game.. it's up to you.

All learning activities, workshops, lessons and coaching sessions, are organized around these projects and include:

Narratology

At the heart of a good transmedia production lies a good story. Narrative design includes knowledge of narratological like Campbell’s “Hero’s journey”. Many story, character‑ and world‑building theories will be addressed.

Transmedia Theory

You will study transmedia theorists, develop a critical view on recent transmedia best practices and theoretical models, and explore design principles. Topics include: media convergence, media theory, spreadability, pop culture & memethics, participatory and fan culture, semiotics, transmedia branding.

Transmedia Strategy & social media platforms

The multi-platform nature of transmedia requires strategic thinking on how to strategically use social media to engage the audience. Successful transmedia branding campaigns and how they transform value propositions into captivating branding are addressed. Topics include: brand storytelling, corporate storytelling , market and target audience analysis, empathy mapping, KPI’s, social media advertising and analytics.

Tools

The minor challenges you to be innovative and to learn new creative tools or expand your existing skills. Workshops will be offered depending on the needs and skill levels of the individual student and the group. You will explore tools such as: Photoshop, InDesign, Premiere, After Effects, Wordpress, Thinglink, Fectar, Unreal Engine, Blender, Figma and many more.

A large part of your week is spent working on the minor’s projects. Mostly the day kicks off with a lecture or workshop, after which you start applying this immediately to your project. You will be coached during this process. Other moments you are expected to work on your own (individually or in a team) on the projects.

To enhance continuous learning and to monitor learning outcomes, you are asked to reflect your developments and ambitions. Coaching on how you are obtaining the learning goals are organized regularly, offering 360‑degree feedback from coaches and fellow students.

Throughout the minor, we take you to inspiring events that highlight alternative ways of storytelling, best practices of conceptual art and VR experiences.

We visit events such as We Are Playgrounds, the Immersive Tech Hackathon, and Dutch Film Festival Storyspaces, where you can explore best practices and discover new creative possibilities.

In the fall semester, you can also opt in for an intensive 3‑day immersive storytelling hackathon. Participation is optional; additional costs may apply for catering and travel.

 

 

For who?

This minor is designed for undergraduate students who already have some basic knowledge and skills with (market)research and/or ideation and concepting and/or media design. You don’t need to be an expert. What matters most is your curiosity and motivation.

There are no other admission requirements. However, we’d love to get to know you before we begin. After joining the Minor Teams page, we will ask you to upload a short presentation in which you introduce yourself, show some of the work you’ve done, and tell us what you expect from the minor.

We value commitment, enthusiasm and an open mindset. Choosing this minor means joining a full‑time learning community for one semester. You’ll collaborate, experiment, share skills and insights, and grow together. Classes support your development, but real progress comes from trying things out, giving and receiving feedback, and showing how your work evolves over time. The more you explore, the more you’ll get out of this minor.

 

 

How to apply for this minor

Sign up for a minor starting in September from February 1 until July 1 at the latest.

Sign up for a minor starting in February from July 1 until December 15 at the latest.

To take part in the minor, you must have obtained your propaedeutic diploma or have permission from the examination board of your programme.

 
 

Agenda

Agenda

Register here for one of our activities. This way you can be sure whether this is the minor for you! We hope to see you soon!

There are currently no activities planned. Would you still like to visit or do you have a question? Please contact us.

Practical information

This minor will be taught in English.
“With all teachers I felt like they were more coaches to us: which is meant to be a compliment. I felt like everyone was understanding, thinking along, they wanted to know what we would like to learn more - and they took time and effort to teach us that. I am super super positive about how this all turned out. For the minor itself: I personally had so much fun. I have never been so eager in getting good grades and redo-ing them when possible, all to try and get better in than I had in any other study or semester. If was so nice to create stuff again rather than learning theory from a book. If I could go back in time, I would absolutely love to do the minor all over again.”

A minor regulation informs you about what you will learn, how the assessment is structured, and when you have completed the minor. As a student, you can derive rights from the minor regulation.

Go to minor regulations ('25-'26) Go to minor regulations ('26-'27)