Practice test

project.general_error_message

1. What does USP mean?

A. Unique Selling Place
B. Unique Selling People
C. Unique Selling Personell
D. Unique Selling Point

Incorrect

Good

USP means Unique Selling Point (or, in some books: Unique Selling Proposition): the thing that makes your product, brand or organisation unique. This can be something small, such as a part of your phone which is the reason you bought this phone, or something big, such as the origin of your product, or even that your product is the only one of its kind in the world.