Programmes
Events
Get a good impression of what your study programme will look like.
During your studies in Marketing Management, practice is key: engage in teamwork while focusing on personal development. You will follow classes and apply your knowledge immediately in projects so that you slowly but surely become the expert in the field of (digital) marketing and sales.
The Marketing Management bachelor’s is a four-year programme. It starts with a broad foundation in areas such as business, marketing and supply chain. As the programme progresses, students choose a profile that best fits their interests and talents. Learning takes place in a personal and international environment, with strong attention to communication skills, teamwork, interviewing, and presenting.
In year 1, you’ll work together with students from International Business, Logistics and Finance & Control, while exploring the basics of marketing and commerce and understand how these areas connect in company decision-making. You acquire and develop relevant soft skills, such as communication, negotiation, teamwork, professionalism, and responsibility. You will also set up your own business, a Student Company in which you develop the knowledge and skills needed to successfully grow a company. After this year, you can continue within the Marketing Management programme or you can switch to another programme without study delay.
You already have an idea of what interests you, but want to explore what really suits you before making a final choice. Learn through practical experience in a flexible study structure, without unnecessary stress, delay or extra costs.
Why choose a joint first year?
The programmes are closely connected and prepare you to work across disciplines. This structure gives you more opportunity to explore your strengths, reduces pressure when making choices and allows you to switch programmes smoothly if needed.
During the second year, you deepen your marketing expertise with courses like brand management, digital marketing, and marketing controlling. Based on your interests, you choose one out of two study profiles: Marketing & Sales Manager or Digital Marketing Manager. Engage in practical projects and collaborate with students from various programmes and nationalities to enhance creativity and communication skills.
Year 3 focuses on practical application and broadening your professional skills in a free choice semester. You have the freedom to shape a semester to suit your interests. Combine it with an internship in the Netherlands or abroad, study a minor or do a premaster at Fontys or another university, or take on an extra project to broaden your marketing experience.
In year 4, you’ll focus on your study profile with advanced courses and a company project connected to your chosen specialisation. Conclude with a six-month internship and bachelor thesis addressing a practical company problem and presenting findings in a graduation report to earn the Bachelor of Science degree.
In Tilburg, you will develop knowledge and skills in marketing, entrepreneurship, AI, data, and creativity. You will work on projects for both businesses and non-profit organisations, or for your own start-up venture. Throughout the programme, you will be given increasing personal responsibility to shape your learning experience. This allows you to gain practical experience and discover where your strengths and interests lie.
In the first year, you will build a solid foundation of knowledge. You will take courses such as online marketing, strategic marketing, and neuromarketing, and develop economic skills that give you insight into costs and benefits. You will also learn how to work with AI tools, Adobe software, and social media advertising tools. In Tilburg, there is also a strong focus on creativity and testing new ideas during the first year.
In addition, you will gain practical experience with real companies by developing and implementing new products, services, sales opportunities, and online marketing plans.
You will also start building your portfolio, in which you will collect the knowledge, skills, and projects you complete throughout your studies.
In the first half of the second year, you can choose between e-commerce, where you will set up your own online store, or experience marketing, where you will organise an event. You will further develop your knowledge in areas such as neuromarketing, consumer behaviour, and data analysis. This will help you understand how to engage and inspire people to choose a product or service.
In the second half of the year, you will complete an internship or take a minor. The order is up to you. A minor allows you to broaden your knowledge or specialise in a subject of your choice. You will have a wide range of options and may even choose to study abroad. During your internship, you will work for a national or international organisation, where you can put your knowledge and skills into practice!
If you do not complete an internship in your second year, you will do so during the first half of the third year. If you have already completed an internship in your second year, your third year will begin with a minor of your choice.
In the second half of the third year, you will set up a marketing agency together with other students. You will find your own clients and work on multiple marketing projects at the same time. These projects may focus on areas such as data analysis, branding, digital marketing, creative campaigns, customer acquisition, and advertising. Throughout this process, you will work with the latest and most advanced marketing tools available on the market.
This is your graduation year. You decide whether you want to work with the same client throughout the year or prefer a greater variety of projects. You choose your own path, find your own client(s), and select a graduation project that matches your interests and ambitions. Of course, you can also complete your graduation project within your own business.
At the same time, you will be finalising your portfolio. At the end of the programme, you will give a presentation showcasing your development and achievements. Thanks to your portfolio and four years of practical experience, you will be well prepared to start your professional career.
Wondering what's to come after applying for this programme? Go over the entire admission process.
Please note! If you wish to apply for housing through Fontys, housing application deadline is June 15 (start September) or December 8 (start February).