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During your studies in Marketing Management, practice is key: engage in teamwork while focusing on personal development. You will follow classes, so that you slowly but surely become the expert in the field of marketing and sales or digital marketing.
The Marketing Management bachelor's is a 4-year programme. Subjects and courses projects that are covered in the programme in Venlo include branding, online marketing, sales, marketing communication, market research and consumer behavior. You will also receive training in communication skills. This includes working in a team, interviewing and presenting.
In year 1, you’ll work together with students from International Business, Logistics and International Finance & Control, while exploring the basics of marketing and commerce and understand how these areas connect in company decision-making. On top of that, you acquire and develop relevant soft skills, such as communication, negotiation, teamwork, professionalism, and responsibility. After this year, you can continue within the Marketing Management programme or you can switch to another programme without study delay.
With the start of the second year, you choose one out of two study profiles: Marketing & Sales Manager or Digital Marketing Manager. You deepen your marketing expertise with courses like brand management, digital marketing, and marketing controlling. Engage in practical projects, including the StartUp Factory, collaborating with students from various programmes and nationalities to enhance creativity and communication skills.
Year 3 focuses on practical application and broadening your professional skills in a free choice semester. You have the freedom to shape a semester to suit your interests. Combine it with an internship in the Netherlands or abroad, study a minor at Fontys or another university, or take on an extra project to broaden your marketing experience.
In year 4, you’ll focus on your study profile with advanced courses and a company project connected to your chosen specialisation. Conclude with a six-month internship and bachelor thesis addressing a practical company problem and presenting findings in a graduation report to earn the Bachelor of Science degree.
Wondering what's to come after applying for this programme? Go over the entire admission process.
Please note! If you wish to apply for housing through Fontys, housing application deadline is June 15 (start September) or December 8 (start February).
You can sign up for online and live events throughout the academic year.
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