Literature list Marketing Management - Digital Business Concepts

Literature list for year 1 Marketing Management - Digital Business Concepts - academic year 2026/2027

Semester 1

General Economics
Economics: The Users Guide
Ha-Joon Chang
First print
ISBN13: 9781620408148

Marketing 1 (and 2)
Essentials of Marketing
J. Blythe and J. Martin
Seventh Print
ISBN10: 1292098449
ISBN13: 978-1292098449

New Media & Digital Age 1
Netflix account

Research (optional, as a reference)
Doing Research
N. Verhoeven
Fifth Print
ISBN13: 9789462364820

Digital Costs
* AI budget for tooling: €20,-
* Hosting and domain name for Digital courses: approximately €10

Digital Materials & Licenses
* Students are expected to be using a laptop that is compatible to work with Adobe Creative Cloud (Adobe CC). System requirements for Adobe CC can be found here. Various software and hardware can be ordered through the website www.surfspot.nl (English language option available, and you can log in with your Fontys PCN number).

* A license of the most recent version of Adobe Creative Cloud Services (Student) can be ordered via www.surfspot.nl for €137,00 per year (you will get a license for two devices).

* An external hard disk might come in handy - Minimal requirements 1 TB - PC/MAC compatible.