Multimedia Skills
Course name: Multimedia Skills
Period: International Business Consultancy (Y4:13/14)
Cluster within the International Business Consultancy Programme: Business Skills and Languages
Study load: 2 ECTS (~56 hours)
Course description
During this course, you will create various digital media projects aimed at developing your skills in conveying messages authentically and compellingly through audio and visual tools. You will learn to identify the core of a message, analyze which elements will engage audiences, and evaluate multimedia content to ensure it meets intended goals.
It is important to note that Multimedia Skills will not train you as a designer, nor is it a (design) tool instruction course.
Competences and learning objectives
Storytelling, creative thinking, (basic) knowledge of audio/visual (multimedia) tools.
Learning objectives
- Create and convey a message(s) in an authentic and compelling way using audio and visual tools;
- Identify the core of the message and explain which elements will engage with audiences;
- Evaluate multimedia content to determine if it meets the intended goal(s) and provide recommendations for improvement.
General course information
Required previous knowledge
No required previous knowledge.
Recommended literature
No recommended literature, tools for the course shall be provided online.
Way of working
During class you will be introduced to various multimedia products. Partly during and mainly after class you will practise with various media tools supported by online tutorials. You will compose these into one final portfolio from which you will choose one mediatool to present in the last week of the course. The presentation in the last week is the final exam for this course, where you’ll need to convince your client.
Exam
Portfolio with assignments and a final presentation.