Entrepreneurship
Course name: Entrepreneurship
Period: International Business Consultancy (Y4:13/14)
Cluster within the International Business Consultancy Programme: International Business
Study load: 4 ECTS (~112 hours)
Course description
This course is designed to ignite the entrepreneurial spirit within university students and equip them with the essential skills and mindset needed to succeed in the dynamic world of entrepreneurship. Through a combination of theoretical knowledge and practical application, students will explore the fundamentals of entrepreneurship, with a strong emphasis on Value Proposition Design. By the end of the course, students will be able to develop innovative ideas, create compelling value propositions, and transform their concepts into viable products or services.
Competences
Organizational behavior, Strategic Management, Applied Research, Problem recognition, Diagnosis Design, Change, Evaluation.
Learning objectives
- Understand the key principles and theories of entrepreneurship;
- Develop an entrepreneurial mindset characterized by creativity, resilience, and proactive problem-solving;
- Learn and apply Value Proposition Design to entrepreneurial ventures;
- Cultivate skills in identifying opportunities, conducting market research, and developing business models;
- Relate to various stakeholders;
- Create and present a final product, which can range from new ideas and prototypes to actual products and services.
General course information
Required previous knowledge
While the course is designed to be accessible to all students, regardless of their academic
background, knowledge of basic business concepts, analytical and critical thinking skills, research skills are beneficial.
Recommended literature
Students will recommend literature to each other: what is necessary.
Way of working
Since there is no predefined structure, students should have an open mind, be entrepreneurial, dare to embrace the unknown, not be afraid to make mistakes and self-deprecating.
Classes will be based in interactive sessions in which the students apply concepts and develop
practical skills. Working as group, in order to stimulate a collaborative development of
entrepreneurial skills.
Exam
Students will be assessed based on multiple (in between) assignments and the final exhibition.