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During this practical workshop, From Data to Insights with AI, you’ll discover how AI helps you process data more quickly and gain better insights. You’ll learn how to use AI throughout the entire data process: from collecting and cleaning data to analysing, visualising and presenting it.
Whether you work with customer research, surveys, reports or other data, by the end of this workshop you’ll know how AI can make your work faster, smarter and more reliable.
Use AI to collect, analyse and transform data into actionable insights.
Use practical examples and techniques that you can put into practice straight away after the workshop.
Identify patterns, visualise results and present your findings clearly.
Learn to recognise AI errors and ensure your insights are reliable and well-founded.
This workshop is aimed at professionals who work with data and wish to gain better insights using AI. This includes staff in marketing, sales, HR, operations, product development, policy, quality and management. Researchers and analysts are also very welcome.
There are no formal entry requirements for this course.
For this workshop you don’t need any technical background or programming knowledge. Basic experience with AI, for example with ChatGPT or Copilot, is useful. It’s also good if you’re curious and want to use data to make better decisions.
During the workshop, you will work through the entire data process. You will learn how to use AI to:
At every stage, you will discover how AI supports and verifies your work.
The workshop lasts two hours and combines theory with plenty of practical work.
The workshop takes place on fixed dates. The English workshop will take place on 26 November 2026 from 9.00 am to 11.00 via MS Teams.
You learn best by doing. The workshop consists of interactive explanations, individual exercises, practical tasks and group discussions.
This course is also available as an in-company programme. To discuss the options for delivering this training within your organisation, please contact us.
Email us about in-company training optionsAndré Diedrichs is the AI coordinator at the Fontys Campus in Venlo and has been teaching with the International Business programme for over ten years. He specialises in practical AI applications and helps organisations implement AI solutions.
His workshops combine clear explanations with plenty of practical exercises, based on the principle of ‘learning by doing’. As a result, you not only gain knowledge, but also develop skills that you can apply straight away in your day-to-day work.
AI-coördinator and lecturer International Business at Fontys University of Applied Sciences in Venlo
‘Work like a data scientist – without actually being one. In just a few hours, you’ll learn how to get AI to collect, clean, analyse and visualise your data, so you can spend your time gaining insights rather than doing the tedious groundwork.’
EUR375
Certificate of completion: Confirm the knowledge you have gained with an official certificate.
2 hours
1 day
Module
26-11-2026
AI helps you to collect, clean, analyse and visualise data more quickly. It can recognise patterns, generate summaries and assist you in drawing conclusions. This leaves you with more time to interpret the results.
That depends on your specific question and the type of data. Commonly used tools include ChatGPT, Claude, Microsoft Copilot and Google Gemini. Each tool has its own strengths, for example in analysis, reporting or processing large volumes of text.
Yes. AI can analyse interviews, open-ended survey questions, customer feedback and other texts. It helps to identify themes, patterns and recurring topics, enabling you to gain insights more quickly.
Always check the AI’s outputs and use reliable sources. AI can make mistakes or fabricate information. By remaining critical and verifying results, you increase the reliability of your analyses.
No. Many AI tools do not require any programming knowledge. If you work with data and can ask the right questions, you can use AI to arrive at insights more quickly and effectively.
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