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Data Driven Business
Data Driven Business students

Data Driven Business

1 year(s)
Master
Full-time
Starts September
English
Eindhoven

Learn to translate data into smart, strategic decisions and help organisations move forward as an analytics translator. Through this unique joint degree with Avans, you’ll benefit from the combined expertise, innovative research, and professional networks of two leading universities.

Admission timeline

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Meet us

Open days and more

Become the link between data and strategy

Data is only as valuable as the decisions it inspires. In this Master’s programme in Data Driven Business, you learn how to combine data analytics and business to help organisations grow through smart, evidence-based decisions.

Is the master's programme Data Driven Business the right choice for you?

  • You want to make an impact with data

    You use data to make better decisions and create real value.

  • You are interested in both business and technology

    You enjoy switching between organisational goals and data analysis.

  • You like tackling complex challenges

    You translate complex problems into clear, data-driven solutions.

  • You want to grow into a strategic advisor

    You develop into an analytics translator with influence on organisational change.

Check out these programmes

The bridging role a Data Driven Business professional can fulfil is a role that is still difficult to find, but one that SMEs urgently need.”

Ad Reijnen

Brabant Coach Data & Cybersecurity for REWIN, the development agency for West Brabant

“As a Brabant Coach for Data & Cybersecurity, I see up close just how great the need is for professionals who can translate data into concrete business improvements. In the past three years alone, we have supported 376 SME cases in West Brabant. In almost all of those trajectories, there was no one who could speak the language of the entrepreneur, operations, and the data specialist. That is precisely the bridging role a Data Driven Business professional can fulfil: having enough technical knowledge to identify opportunities, combined with domain expertise and the skills to provide direction. It is a role that is still difficult to find, but one that SMEs urgently need.”
Data Driven Business students who are studying
Your programme

Practical, strategic and data-driven learning

In one year, you become an analytics translator. The master’s programme consists of two modules and a graduation phase. You work on current, real-world challenges, support your decisions with research and apply theory directly to practice.

Your programme

What will you learn?

  • Turning data into insights

    You analyse data and make information usable for decision-making.

  • Strategic thinking with data

    You connect data to organisational goals and future plans.

  • Bridging people and data

    You translate analyses into actions that work in practice.

  • Working responsibly and ethically

    You consciously consider ethical implications and uncertainties in your decision-making.

Your programme

What will the academic year look like?

Data Driven Business is a one-year full-time master’s programme leading to the degree of Master of Science (MSc). You work weekly on practical assignments, both individually and in teams. Through lectures, self-study and projects, you gradually build your professional identity.

Student Data Driven Business in an office
Your future

Make an impact as a data-driven professional

After completing this master’s programme, you will make a real impact with data. You translate analyses into strategy and help organisations move forward. You are prepared for roles such as analytics translator, business analyst or strategic advisor in digital transformation.

Admission & application

Admission Requirements

  • If you have completed a relevant bachelor's degree, you are eligible for admission.

    Check the full admission requirements to see which qualifications allow you to enrol.

  • A minimum level of proficiency in the English language is required.

Campus Rachelsmolen in Eindhoven

Campus Rachelsmolen is home to many different study programmes. Future nurses, ambitious entrepreneurs and tech enthusiasts all study here! With brand-new buildings and a relaxing courtyard garden, it's a great place to be.

Campus Avans in Breda

The Avans campus in Breda is located in the heart of Brabant: a vibrant place where education, innovation, and collaboration come together.

Costs

Tuition fees and cost of living in the Netherlands

Use our tuition fees indicator and understand the monthly living expenses for international students in the Netherlands, ranging from EUR 900 to EUR 1,100. 

Calculate tuition fees

Data Driven Business

Start

September

Language

English

Duration

1 year(s)

Degree

Master

Study load

Full-time

Location

Eindhoven

Specs

Data Driven Business

Start

September

Language

English

Duration

1 year(s)

Degree

Master

Study load

Full-time

Location

Eindhoven
Check all deadlines

Admission timeline

Wondering what's to come after applying for this programme? Go over the entire admission process.

Master Data Driven Business

Admission timeline

Wondering what's to come after applying for this programme? Check out the entire admission process.

  • Start your orientation

    Have you attended a study orientation event already?

    Take a look at our orientation events

  • Application deadline

    International students: 1 June. Dutch students: 31 August.

    Check application process
    Make sure to start the application process as soon as possible.

  • Submit required files

    Submission and assessment of grade lists, diploma and proof of language. For non EEA-students: additional steps can be required.

  • Complete your payment

    The tuition fees indicator helps you to determine the tuition rate for your situation.

    Everything about finances

  • Arrange student housing

    Fontys can offer housing for a limited number of international students. Fill in the housing application form before the deadline (June 15 if you start in Sept., December 6 if you start in February).

    More info about housing

  • End of August

    Get to know Fontys and your fellow students during Purple Introduction week.

    Take a look at your introduction programme

  • 1 September 2026

    Start study programme

Do you have a question?

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Ask Fontys Eindhoven your questions

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Call: +31 8850 82266
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Frequently asked questions

You do not focus solely on technology, but primarily on the application of data within organisations. You learn how to translate data into strategic choices and concrete actions.

No, you do not need to be a programming expert. You work with data analysis, but the emphasis is on understanding, applying and translating insights into business contexts.

Yes. This full-time master’s programme has been developed for students who have just completed their bachelor’s degree and wish to further specialise.

You can follow the master’s programme in Dutch in Breda or in English in Eindhoven. You choose what suits you best.

After successful completion, you will receive the degree Master of Science (MSc), equivalent to research university master’s degrees in the Netherlands.