Online Campaigning
Course name: Online Campaigning
Cluster: Marketing
Period: International Business - Year 4
Semester: Fall Semester (starts in September)
Study load: 5 ECTS (~140 hours)
Exam: Coursework
Course description
In the world of online marketing, having an understanding on project management, digital tools and controlling a budget is essential. In this course you will perform in a real NGO company with your team and create an online advertisement campaign. The course is largely autonomously driven in which the teachers are your stakeholders and will act as coaches. We will work with Google Ads and learn the ins and outs of (niche) marketing in a practical sense.
Competences and learning objectives
After the course you can:
- Merge marketing theory and apply it on hands-on learning experience;
- Apply valuable business, marketing, analytical and consulting skills through a practical experience;
- Contribute to a meaningful cause while learning from real organizations
- Collaborate effectively in a professional group setting;
- Build a true relationship with a client and make a real-life impact;
- Gain exposure to the digital marketing landscape using real money on a live advertising platform;
- Build tactical skills that are in high-demand on the job market.