Programme
The program offers you many ways to build an impressive portfolio, as you will be working on design projects for actual organizations. The minor in Graphic Design requires 4 days of study/work a week (talks, inspiration sessions, project work, skills labs, coaching, field trips, design conference) and is a good addition for majors like communication, marketing, computer science, business, etc. The program consists of 30 credits (ECTS), equivalent to 840 hours of study, divided into three units:
Programme structure
The programme consists of 30 credits (ECTS), equivalent to 840 hours ofstudy, divided into three units:
- Commercial – You will be working (individually and in teams) on design projects for actual organizations. Acquisition, briefings, brainstorms, design, project management, pitching and billing are part of this unit. The money that is earned will be used for a study trip. All projects, including the creative and business processes, will be bundled in group file: the process book.
- Conceptual – You will be working on a personal design project within the theme Design for Good. You will create your own story and choose your own visuals to tell that story. Your project will be showcased in an exhibition for academic and non-academic audiences. The creative process will be documented in a concept guide.
- Graphic Journey – During this project you will design your own graphic journey. What are your graphic learning goals, how will you work on these and where do you hope to be at the end of the minor? You design a document in which you record your journey. At the end of the minor you have a conversation about your journey with the coaches.
Throughout the minor you will have classes on an array of subjects, and gain knowledge and skills instantly applicable on your projects. Topics include:
- Graphic design industry
- Visual language
- Adobe software
- Analogue media
- Typography
- Photography
- Color psychology
- Art history
- Brainstorming
- Concepting
- Persuasion
- Ethics
- Coaching
- Entrepreneurship