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Marketing Management
Are you passionate about people and communication, and do you know how to convince others? Can you easily think outside of the box? Do you like to put yourself in someone else’s shoes? As a marketer, it’s your job to think like your customers. We train you to become a result-oriented networker with work experience and knowledge of marketing theories. At the end of the study programme, you’re able to do research, reach the right target, know how to leverage the digital world for your goals, and ultimately offer advice to the organisation based on your creative insights.

About

Marketing Management is a 4-year bachelor programme. You learn to understand why some products are successful while others aren’t, as well as how you can influence that. The study programme covers all aspects of marketing: from doing research and analysing markets to explore the needs of your customers, to learning about the power of channels like Instagram or TikTok and how the digital world can be used to create new opportunities. As a Marketing Management student, you gradually transform into a marketing expert with experience in an international environment.

Why Marketing Management?

  • Specialisation in marketing from day 1
  • 2 integrated internships (approx. 6 months each) with companies worldwide
  • Small courses with a maximum of 30 students
  • Personal support through individual career coaching
  • Optional semester abroad at one of more than 125 partner universities worldwide
  • The possibility to build up your network throughout your study, with several projects in cooperation with companies and through two internships
  • Extracurricular activities to boost your CV, such as study association IMagine, student buddies and Global Lounge

 

What are you going to learn?

  • Understanding the power of brands (e.g. Apple, Netflix, Tesla & Co.)
  • Developing marketing strategies
  • Understanding cultural differences in marketing
  • Creating marketing campaigns (e.g. on social media platforms, like Instagram, Snapchat, TikTok)
  • Researching customer needs & consumer behaviour (e.g. with own developed surveys)
  • Developing own digital business models
  • Relevant soft skills (confident presentations, creativity techniques, etc.)
  • Founding your own start-up company

 

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Gain practical experience

Take a look at one of our study programme projects

 

How does your week look?

In general, there are 20 contact hours per week fixed scheduled. The rest of the time (approx. 20 hours) is spent on practical projects and self-study.

Get to know our campus

Check out our classrooms, outside area, engineering labs, the city of Venlo and much more via our 360° tour.