- About this minor
- Programme
- Learning outcomes
- Minor orientation week
- How to apply
Did you know that companies such as Philips have entire departments staffed with trend researchers, who continuously monitor new developments? Would you like to learn how to spot trends and how to apply them to brands and organizations? If so, a minor in Trendwatching would be perfect for you.
This minor is all about being open to change, indulging in your curiosity, and viewing the world through the eyes of a trendspotter. Detecting, analyzing and adopting trends lie at the core of our Minor Trendwatching. You learn, in a general sense, how to systematically trace trends, to analyse them and interpret them. You learn how to express the consequences of these developments. Ultimately, you will apply your newly discovered insights to the real world.
Learn how to interpret trends
In this minor, you will learn how to systematically trace, analyse and interpret trends. With this knowledge, you will be able to give advice to organizations on how to adapt to this fast-changing world, and in doing so generate long-term success. You will learn what trends are, how to detect trends, how to describe and how to visualize current (international) trends. Various methods and techniques of trend research serve as a backbone to these skills.
Write a custom-made trend report
In the last phase, you write a custom-made trend report for a brand or company of your choice. You will transform trends and trend research into tangible input for companies and organizations. Here, trends are employed for lending companies inspiring and innovative input to make them better prepared for changing consumer needs.
This minor revolves around three core activities: scanning, analyzing and applying trends. Below, you will find a brief description of each phase.
Scan
In this phase, you will learn what trends are, how to detect trends, how to describe trends and how to visualize current (international) trends. Various methods and techniques of trend research serve as a backbone to these skills. New developments unfold quickly. This is why we teach you how to continuously refresh your knowledge and stay up to date. One of the courses taught as part of the trend detection package is trend support. You will be collecting trend signs and make a start with detecting your own trend clusters
Analyse
And there you are, wondering what to do with all the trends you have spotted. This minor will teach you how to analyze trend signals and to find patterns in everything you detect. For this purpose, you will partake in work sessions in close cooperation with your fellow students, adding depth to your trend analysis. You also learn how to visualize trends. The crux of this analytical phase is how to understand the size, intensity, impact and dimensions of a trend. Various methods of analysis will be presented and practiced. You will learn how to systematically select and cluster relevant trends in order to make your trend descriptions more profound.
Apply
And what are companies supposed to do with these trends? In the last phase, 'Apply', you write a custom-made trend report for a brand or company of your choice. The final phase is reserved for transforming trends and trend research into tangible input for companies and organizations. Here, trends are employed for lending companies inspiring and innovative input to make them better prepared for changing consumer needs.
You learn how to systematically trace, analyze and interpret trends. With this knowledge, you will be able to give advice to organisations on how to adapt to this fast-changing world, and in doing so generate long-term success.
Have you already thought about your choice of minor? Do you want to immerse yourself in your profession, or do something completely different? Your choice of your minor can be quite difficult. The most important thing is that you choose something that suits you. This way you can distinguish yourself from others and make your studies even more personal. But how do you choose? And what can you choose?
(Online) minor orientation week
To help you with your choice, we organise an (online) minor orientation week from 23 to 28 March. During these orientation sessions, you will learn more about the content of the minors and you can ask any question you may have. Registration is open!
Apply for a minor that starts in September from 1 February until 1 July.
Apply for a minor that starts in February from 1 July until 15 December.
Not every minor starts in February and September, you will find the start dates at the top of the minor page
Minors can have a numerus fixus or fill up quickly, so make sure you make your choice in time!
To take part in the minor, you must have completed the propaedeutic phase or have permission from your programme's examination board.
Fontysstudent let op: voldoende plek in Progress betekent níet dat er ook nog voldoende plek ís. Het aanmelden voor deze minor gebeurt namelijk via diverse kanalen, waaronder kiesopmaat.nl. Wachten met inschrijven omdat je denkt dat er nog plek is kán dus betekenen dat je je uiteindelijk te laat inschrijft. En dat de minor van je voorkeur vol is.
Apply for this minor:
Ontdek de minor Trendwatching
Fontys Academy for the Creative Economy
Prof. Goossenslaan 1-08, Tilburg
