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Marketing Management

Gain insights into creating impactful marketing campaigns and understanding consumer behavior. Learn the skills to conduct market research and develop strategies that make products successful. This program offers practical experience through projects and internships, preparing you for a career in marketing in an international setting.

About this exchange programme

Designing an exciting marketing campaign for the new iPhone, organising a press conference for Greenpeace or conducting market research on which emotions are associated with eating ice cream. All these are examples of something a marketing professional does. As a marketer you know exactly what triggers consumers. You know why we pay more for Coca-Cola, while a different brand might be more tasty in a blind test and maybe you will make sure that people will sleep in a tent for the release of the new Playstation.

Why Marketing Management?

  • The program focuses on real-world marketing strategies and consumer behavior, preparing you for the global market.
  • It includes practical projects and internships, offering hands-on experience in the field of marketing.
  • Students gain skills in market research and developing effective marketing campaigns, essential for a successful career in marketing.

More about the programme

We teach you to understand why some products are successful and others aren’t. By conducting smart market research you learn to reveal the needs of your target group. Your market analysis and communication strategy builds brands. You don’t just use your creativity for well-known consumer products. Banks, charity organisations and governmental institutions also like to distinguish themselves from their competitors through ground-breaking campaigns. We will provide an international learning community and in interesting projects and internships you gain practical experience before you graduate, which will prepare you for a successful career.





Marketing Management prepares you to react to the needs of customers in an international environment by offering subjects such as market research, marketing law, consumer behaviour and e-marketing.

As an International Marketing student you will gradually transform into a marketing expert with experience in working in an international environment.

A combination of courses from different semesters or another programme is not possible. The following information is subject to change.

Fall 2024

Semester 1

P11M Marketing Process I: Introduction & Analysis 5 ECTS
P12M Marketing Project I: Desk Research 5 ECTS
P13M Marketing Topics I: Consumer behavior 5 ECTS
P14M Marketing Topics II: Creativity & Presentation 5 ECTS
P25M Business & Economics I 5 ECTS

Additional courses (only if they fit your timetable)

Dutch for Beginners 2 ECTS

German for beginners 2 ECTS
Business English 2 ECTS

Course manual semester 1

Semester 3

M31M Marketing Process III: Brand Management 5 ECTS
M32M Marketing Process IV: Product, Price & Place 5 ECTS
M33M Marketing Project III: Qualitative Research 5 ECTS
M34M Marketing Topics V: E-commerce 5 ECTS

Course manual semester 3

Semester 7

G71M Marketing Synthesis: Marketing Plan (Marketing Major Required) 10 ECTS
- G71.1M Project Marketing Concept
- G71.2M Individual Topic
G72M Marketing Topics VII: CRM Data Analytics 5 ECTS
G73M Marketing Topics VIII: Sales & Law 5 ECTS
G74M Business & Economics III: International Trade 5 ECTS
G75M Communication & Culture V: Intercultural Business Competences 5 ECTS

Course manual semester 7

Additional courses available to all semesters (if they fit your timetable):

Business English 2 ECTS
Dutch for Beginners 2 ECTS
German for Beginners 2 ECTS



Entry requirements

You are good with words and know how to convince others. Thinking out of the box is no problem for you. You can put yourself in someone else’s shoes. As a marketer it’s your job to think like your customers. You are willing to study hard to gain knowledge of marketing theories and you enjoy cooperating with fellow students in project groups.

Semester 1

English: equivalent to IELTS 6.0
Basic knowledge, the student’s major should be business-related

Semester 2

English: equivalent to IELTS 6.0
The student’s major should be business-related.
The Foundation year should be rounded off

Semester 3

English: equivalent to IELTS 6.0
The student’s major should be business-related
The foundation year should be rounded off

Semester 4

English: equivalent to IELTS 6.0
The student’s major should be business-related
The foundation year should be rounded off

Semester 7

English: equivalent to IELTS 6.0 (a higher score is preferred)
The student’s major should be business-related
The foundation year should be rounded off
Level of the programme: advanced


How will your course programme be recognised by your home university?

Fontys will provide you with a so-called ‘Transcript of Records’, which will clarify the results that you have achieved. Depending on your results, you will receive a maximum of 30 ECTS credits. ECTS credits are recognised throughout Europe. The agreement between your home university and Fontys University of Applied Sciences will usually include a condition whereby the credits that you obtain will be recognised and transferred into the records kept by your home university.


Practical information

Start moment(s)
September, February

Applications should always be submitted via the International Exchange (or Erasmus) Officer at the home university. This officer will send your application request (nomination) to Fontys. Once Fontys has received the nomination, your Fontys study department will send you a link to a web application called Mobility Online. Please take a look here to see how it works.

*For all Arts exchange programmes there are different application rules and deadlines: Please check the specific information on the programme of your interest carefully.


Spring semester:

Nomination deadline November 1st

Application deadline November 15th

Fall semester:

Nomination deadline May 1st

Application deadline May 15th

For more information concerning the start date, please get in touch with the contact person of the study department of the concerned exchange programme.

English language requirements

For most English taught exchange programmes a minimum level of English language proficiency of CEFR* B2 or an equivalent of IELTS 6.0 or TOEFL 80 is required. However there might be programmes where a higher level is required and submitting evidence might be necessary.

Ambience photo Fontys

For more detailed information about practical matters, such as financial matters, residence permit, health insurance and accommodation, please click on the button below.

Doing a study abroad most certainly means a lot of excitement and perhaps also a bit of anxiety. Getting used to everything may be a challenge at times. You may have language difficulties or be unfamiliar with certain aspects of life in the Netherlands and at the university.

We receive around 100 international exchange students each semester. To give them a warm welcome into Dutch culture and at our campus, the International Office has set up a buddy programme. A buddy is a Fontys bachelor student who is familiar with the campus and who can give practical help with administrative systems, timetables etc. They know their way around the city of Venlo and can also help students to better understand Dutch traditions and habits and feel at home real soon!

What else can students expect from a buddy? A buddy will:

- meet you at the Venlo train station and accompany you to your room.

- help you get settled during the first weeks by answering practical questions related to living in Venlo and by showing you around town.

- help you with questions about campus life, teaching styles, campus set-up, how to prepare for exams, etc.

- help you with practical questions such as how to print documents, how to get connected to Wi-Fi, get acquainted with the Fontys portal, etc.

- introduce you to Dutch culture.

- be able to join you during social activities.

The programme seeks to give students the best possible start to their study abroad in Venlo and at our campus!