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Data Driven Business Lab

Are you triggered by what data can do for the world we live in, or willing to learn? Explore the Data-Driven Business Lab at Fontys, where you'll work on real projects with top companies, receive personalized learning paths, and get dedicated coaching.

About the exchange programme

Unlock doors and peek into the complex and exiting world of companies riding the perfect wave! In the programme “Data Driven Business Lab” we have laid out a landscape in which you can define individual goals, competencies and personal skills, working in a team of international diversity. Focus on your own qualities and strive for excellence and adventure!

Why this programme?

  • The program offers real-world projects at renowned companies, allowing you to choose or propose your projects.
  • There's no fixed lesson program; you'll receive guidance to set up personal learning activities tailored to your project needs.
  • Benefit from dedicated coaching, company insights, and expert advice throughout your project to ensure success.

What do we offer you?

  • A real and authentic assignment in this field of work at renowned companies – you choose which project to take.
  • You can apply for a  project or inject your own suitable project, the requirements can be discussed (complexity and required knowledge).
  • No "lesson programme"(!). We will help you set up your personal learning activities.
  • Guidance to help you decide which skills and practical knowledge is needed to finish your project and meet your learning goals.
  • No limitation to what you could learn.
  • Guidance and coaching throughout your project to keep you on track:

    • from a dedicated coach
    • from the company where your project is
    • from experts, on specific subjects.
Ambience photo Fontys

What do we expect from you?

  • A self-aware student, who takes control of his/her study and wants to explore the field of Data Driven Business; Business Intelligence, Big Data and Data Visualisation.

  • You are able to set your own goals and plan your own progress; coaches help you in order to get to the desired level for this minor. You are in the lead which workshops lead to the result and completion of these goals.

  • You have a basic understanding of business processes, the role and application of IT in companies and within business processes.

  • You have an open mind to explore new possibilities, software and dare to fail, learning from that experience and grow in your professional performance.

  • You want to work on your professional skills, like communication, presenting, working in groups, open mindedness, project management, (peer)feedback, etc.




Content of the programme

Join this programme if you want to see, in real life what the impact of data can be for a company or government. Learn how it can support, change or even disrupt business models.

Imagine any company, not so many years ago. This company generated its own data and reports, based on its trusted single source and examining the past. Yet the world this company lived in geared up, moved on, moved up. Now everything is generating data, from phone calls to smart devices, from blogs to video feeds. The world now is a complex challenge, where data is available, abundant and everywhere, and internal company data is but part of the new truth.

Can these datasets be unlocked, combined and used for potential business benefit? Can they trigger many small decisions fast instead of large decisions at snail pace…

A change of mindset and context: that is what we are going to discover together.

Ambience photo Fontys

The goals below give direction to the learning process. They will be personalised in the first weeks of the minor allowing the student to make them fit to personal learning wishes and the projects have been chosen. Personalising involves adding specific context (regarding the projects) and/or specific deliverables and visualisation tools, platforms or languages that will be a part of the personal learning experience. Students will be coached in this process.

1. The student takes ownership in the learning process, towards stakeholders, fellow students and the process within the group and uses feedback and coaching to improve the learning journey.

2. The student creates data products by using analytical methods and techniques and explains how these are of value for the client’s organizational processes.

3. The student explains at least one relevant IT concept or technology and applies one within a project.

4. The student explains how data (internal, external, open) flows through and/or across organizations and which IT landscape supports the organizational process(es) by showing this in a project.

5. The student uses applied research methodologies to create project deliverables and takes ethical considerations into account.

6. <Open goal: which is free to define involving whatever is needed further down the road.>

Achieving the goals

Students will need to provide sufficient proof of reaching the complete set of learning goals during the minor. They will do this by creating learning products, professional products and by showing the learning process and the work (in progress). The projects provided by companies and applied research groups will be the main carrier for gathering that evidence.



Admission requirements

English language proficiency

For all exchange programmes a minimum level of proficiency in the English language is required, as detailed in the table below. You must substantiate your level of English-language proficiency by submitting evidence in the form of a language test result pertaining to one of the below-mentioned courses.

* = Only if the units ‘Speaking & Writing’ and ‘Listening & Reading’ have been completed successfully.

  • IELTS - 6.0 minimum - EU and non-EU countries
  • TOEFL paper - 550 minimum - EU and non-EU countries
  • TOEFL computer - 213 minimum - EU and non-EU countries
  • TOEFL internet - 79/80 minimum - EU and non-EU countries
  • TOEIC* - 670 minimum - only EU countries
  • Cambidge ESOL - CAE-C minimum - only EU countries
  • CEFR - B2 minimum - only EU countries


How to apply as an exchange student

Applications should always be submitted via the International Exchange (or Erasmus) Officer at the home university. If several versions of the programme are offered, please indicate for which version you would like to apply to (Programme I, Programme II, Programme III, etc.) This officer will send your application request (nomination) to Fontys. Once Fontys has accepted the application, your Fontys study department will send you a link to a web application called Mobility Online.

Deadline for application

Fall semester: 15 May
Spring semester: 15 November

Note: Not all exchange programmes are available every semester. To find out when this programme is offered, please check its specific details.


How will your course programme be recognised by your home university?

Fontys will provide you with a so-called ‘Transcript of Records’, which will clarify the results that you have achieved. Depending on your results, you will receive a maximum of 30 ECTS credits. ECTS credits are recognised throughout Europe. The agreement between your home university and Fontys University of Applied Sciences will usually include a condition whereby the credits that you obtain will be recognised and transferred into the records kept by your home university.

This programme will be graded by either a "Pass" or "Did not pass". If a grade is required for the institution of the major, that can be arranged.


Practical information

Start moment(s)
September, February
20 weeks

Fontys does not provide scholarships for its exchange students.

For more detailed information about practical matters, such as financial matters, residence permit, health insurance and accommodation, please click on the button below.

Fontys ICT offers a variety of exchange programmes. Take a look at our complete offer.


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