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Art, Communication and Design

Start moment(s)
September
Location
Tilburg
ECTs
30
Language
English
Duration
1 semester, 16 weeks
Contact hours
10-15 per week
  • Intro
  • Program
  • Program specifics Fall
  • Program specifics Spring
  • Recognition
  • How to apply
  • Contact

Enjoy Art, Communication and Design

Fontys Academy of the Arts offers two different Design possibilities to study: ‘Fine Art and Design in Education' and ‘Art, Communication and Design’.

Minor Abroad at Art, Communication & Design

The main focus of the ArtCoDe Department (Art, Communication and Design), is to teach and research the area of ‘Experience Design’. Students are trained in designing experiences in a public context; through translating social and personal topics into designs the public can experience and interact with. During their study, our students develop: Skills, Research & Working Methods, Conceptualization, Storytelling & Aesthetics, Experience & Audience & Interaction and Ethics & Engagement & Positioning. Skills, Research & Working Methods are the basis of every design process. Mastering and being aware of all three facets ensures that a designer can go through a design process strategically and independently. Conceptualization, Storytelling & Aesthetics means our students use storytelling and aesthetics to arrive at an authentic concept. Through Conceptualization, Storytelling & Aesthetics our students become aware of the role of the audience or users and can build a bridge of purposeful interaction whereby his own experience and that of the audience plays a specific role. In Ethics & Engagement & Positioning our students develop a critical, involved and authentic attitude with regard to their own identity and position in the field of design. Their Ethics & Engagement & Positioning are expressed through their designs.

Our students work multisensory and multidisciplinary, analogue as well as digital. The designs of our students are shaped by their research in skills and concepts. Our projects for example comprise of moving visuals in theatre settings, interactive clothing and material research while focusing on innovation and/or interactive installations regarding urgent contemporary topics. ArtCoDe promotes the development of an artistic vision and the transfer to assessments, the development of conceptual thinking across multiple media, rather than the mere development of specialized skills.

We offer a broad range of studios (a dynamic practical curriculum) in the field of Experience Design. Every year our students select their own studios for their personal research trajectories. During our studios, developed concepts are constantly worked out, tested and discussed with tutors and peers. For guest students we offer some of the design studios in our 2nd and 3rd year that focus on material research, contextual research and presentation. You can select your own research trajectory based on our offer. Working in our studios also means that theory and practical research will be integrated. Additionally, you will also join a custom-made program with a focus on cross-cultural exchange.

Ambience photo Fontys

Desire Cervantes Iáñez, exchange student from Spain:
"The learning process was transformative, especially coming from a more structured education system in Spain. The freedom to investigate without the pressure to quickly deliver a final project, exploring selected workshops, and allowing myself to dive into the visits, has been a enriching experience.
This flexibility provided me with the opportunity to learn in a more organic and creative way, without the stress of hastily shaping a final idea. This approach to free and exploratory learning is something I will incorporate into my ongoing educational approach. Moreover, the significant opportunity I had to learn techniques and explore fields such as 3D printing, textiles and Arduino technology has been invaluable. These are experiences that I would not have had in my local university back home. Expanding my skill set in this way has greatly enriched my academic and creative background, providing me with additional tools to approach future projects with a broader and more versatile perspective."




You can find projects of our graduates
at Digital Stage.

Target Audience & Entry Level

The program is accessible for third year (Level 2) students and/or fourth year (graduating) students, hailing from academies and/or faculties abroad that focus on design. Predominantly, teaching will be conducted in Dutch, but you will be able to communicate with tutors and peers in English. The complementary theory class in your program will be conducted in English. You will be expected to have a good command of English, whereby you will be able to make yourself understood and to follow instructions in English.

You can enter for Fall 2024 or Spring 2025 when:

  • You are currently in your third or fourth year of study,
  • Your university nominates you and both our universities are partner universities in the Erasmus program.
  • The quality and work in your portfolio proves diversity in skills as well as ability for conceptual and critical thinking.
  • You have a good command of English, whereby you are able to make yourself understood and follow instructions in English. For this we will request a B2 certificat in English or set up a video call after we have received your nomination.

Program Format Fall
The Fall semester is divided into period 1 and 2. You can choose one second years studio, out of two options in each period, The optional studio’s explore different design-research strategies.

Period 1:

Week 36 – 44 (9 ECT)
Studio 2.1. Design & Research; play, experiment, analyse and design.
2.1. A) Homo Ludens - Research & Play
or

2.1. B) Superlocal - Research & Problemsolving

Period 2:

Week 46 – 05 (9 ECT)
Studio 2.2. Design & Context: exploring different contextual settings.
2.2. A) Reclaiming the sheep - Material research in local and global contexts

or
2.2. B) Public Take-over - Designstudio in collaboration with client

Additional classes Fall:
Theoryclass integrated in studio 2.1 and 2.2.
Software Skills integrated in studio 2.2
Module Weeks 1 (1 ECT)
Cross-Cultural Exploration 1 (11 ECT)




Program Format Spring
The Spring semester is divided into period 3 and 4. In the Spring semester it’s only possible to enter one studio of the 2nd year followed by a research-studio in the 1st year.

You can choose one 2nd years studio out of two options in period 3. The two optional studios explore different design-research strategies in specific contexts.


Period 3:

Week 6 – 15 (10 ECT)

Studio 2.3. Design & Exhibit.
2.3 A) Sexperience - Critical Design, representation & interaction
2.3 B) Tech Art - Technology & Human interaction

Additional classes:
Theoryclass integrated in studio 2.3.
Software Skills 2 integrated in studio 2.3

Cross-Cultural Exploration 1 (13 ECT)

Period 4:

Week 17: Art Meets Art week (1 ECT)

Week 19: Moduleweek (1 ECT)

Week 20 – 25:

Studio 1.3. Homo Ludens (5 ECT) - Design & Research; play, experiment and design.

Note: ECT's can change and adapt.

Studio 2.1.A Homo Ludens

“The creation of something new is not accomplished by the intellect but by the play instinct...” Carl Gustav Jung. “The most successful design thinkers are the ones who embrace the notion of play” Dana Mitroff Silvers from design thinking for museums. The idea of Homo Ludens (Latin for "playing man") is an image of man in which man is first and foremost a playing being. The oldest known mention of the term is the title of the book Homo Ludens, a cultural scientific work from 1938 by the Dutch historian Johan Huizinga. For Huizinga it was clear that man is a playing person. The basic thesis is that everything we humans call 'culture' originates from play and develops further as play. If the opportunity to play comes under pressure, the whole culture is at stake. During Studio 2.1. Homo Ludens, we are investigating play as a design method and design while playing. We will play and research with a focus on material, form, color, time and space, both analog and digital. In this studio, the process (the game) is central, not the final product. How do you play the design game? It is important that a parallel process arises between thinking and doing, between theoretical and visual processes. Ultimately, the outcomes are both physically and digitally.

Studio 2.1.B Superlocal (the "MacGuffin" edition)

Superlocal the “MacGuffin” edition is inspired by both 'MacGuffin magazine' and the concept of MacGuffin as applied in storytelling. 'MacGuffin magazine' takes one object as a starting point per edition and investigates the stories that that object generates. During 2.1. 'Superlocal' we do not take an object, but a superlocal problem as a starting point and respond to it through individual design research. During this studio students work towards a series of designs with which they respond to a ‘superlocal problem that is chosen as a collective. In sprints of 1, 2 and 3 weeks the student will go through a complete design process in which you deliver a sub-end product that is actually made and implemented. In parallel, students conduct ongoing research into an artist or designer of their own choice in the Media Library from whose perspective the students design by asking the question: what would X do? All individual contributions to the collective research into the superlocal problem are bundled in a printed publication designed and published by the students. All individual contributions together provide an extensive response to the small, super-local problem from a multiple perspective. The designs are therefore on the one hand a solution or response to the super-local problem and on the other hand a visual translation of the research into X.

Studio 2.2.A Reclaiming the sheep

More than 10.000 sheep live on the grasslands in our area. The annual wool yield per sheep is on average three kilos. This yield is a loss for our local shepherds. Most of the wool from the local sheep is of B quality; worldwide there is so much supply of A quality wool that there is no interest in B. Shepherd Bart Ekkendonk is left with his locally produced wool. He loses money because of the shaving costs. How can Bart re-use his wool and make local wool profitable again? What application, function or design is possible for our raw wool? How can we make this sustainable raw material culturally and economically relevant again? Within studio 2.2. Reclaiming the sheep, students research and design new contemporary functions for the locally obtained wool. What are the economic, ecological and social consequences of using wool? Wool is a natural raw material with specific properties. During workshops students will learn techniques to process the wool. Think of washing, carding, spinning, felting, weaving, knitting, dyeing. By means of field research students will also map out how wool is currently used. What did wool mean in our Dutch culture? What does it mean nowadays? What does wool mean in other cultures? How is wool processed in other cultures and how are these processes linked to local customs and habits? After various material, theoretical and field studies, each student chooses an inspiring aspect of wool and translates this into a design reïntroducing the material into the lives of local citizen.

Studio 2.2.B Public Take-over

In contribution to talent development and education, clients or organizations invite students of Fontys ArtCoDe to realize a work in the public domain. The client believes in the brainpower, creativity and ingenuity of our students and therefore offers them a challenging and inspiring assignment. The assignment is determined every academic year together with clients, collaborating organizations and Kunstloc Brabant. Characteristic of this studio are commissioned work in the public domain and conceptualizing and realizing a work, with the accompanying pitch to the client and setting up a budget.

Theory classes

In our second-year theory program, guest students will develop a better understanding of current Western European views in one of the areas of Art, Communication & Design. In Art theory the various functions of art and the position of art in contemporary society will be explored. In Communication theory our lessons focus on learning to write and speak about design projects. Students learn to perform at a communicative level in the professional field. In Design theory lessons the function, design, social importance, sustainability and history of design in general are researched. Depending on the studio you choose, one of the theory classes will be offered. The complementary theory class in your program will be conducted in English.

Cross Cultural Exploration

After an introduction into the facilities of Art Communication & Design we guide our guest students to reflect on their experiences as a visitor of the Netherlands and more specifically of the Dutch cultural scene, also providing deeper insights into historical and current phenomena shaping the Netherlands. Guest students are challenged to reflect on similarities and differences in phenomena and how they manifest in their home counties. In the course of Cross-Cultural Exchange, the guest students’ reflections become vocal by communicating these reflections at the campus of Fontys Academy of the Arts in the form of a show / exhibition.

Example studio 2.3 Body Space and Information

Technology is central in this studio. We explore how technology is changing and additionally will change our social lives. We deal with technology in all facets: from social media to virtual reality and from prosthetics to designer babies. In 2020-2021 ArtCoDe payed attention to the relevant theme of loneliness and technology. In 2022-2023 students will, once again, investigate a relevant current topic. This studio in the second year is about devising, developing and elaborating an spatial experience. We pay attention to coming up with concepts, deepening the concepts and organizing your work. Every week students research theme, concepts, materials and technology, and every week students report on their research. Every two weeks students present their work to the lecturers and their fellow students. All ideas, inspiration and sources are shared and can be copied from each other. During the studio the student designs a prototype for a spatial experience.

Example studio 2.3 Public Take Over

In contribution to talent development and education, clients or organizations invite students of Fontys ArtCoDe to realize a work in the public domain. The client believes in the brainpower, creativity and ingenuity of our students and therefore offers them a challenging and inspiring assignment. The assignment is determined every academic year together with clients, collaborating organizations and Kunstloc Brabant. Characteristic of this studio are commissioned work in the public domain and conceptualizing and realizing a work, with the accompanying pitch to the client and setting up a budget.

Example studio 2.3 Sexperience

The sex industry is known to be at the forefront when it comes to technological developments. Robots, Virtual Reality, new technologies, etc. are often the first to be encountered in this industry. It is also an industry in which material- and imageresearch are central; what materials are comfortable, durable and suitable for their function and what does it look like? After all, every person has different associations, desires and boundaries. In addition to the qualitative side, working with a combination of sexual and commercial elements entails various moral dilemmas. Examples of dilemmas include exploitation, mutilation, abstinence and perversity. The sex industry is a versatile industry that is extremely relevant for the experience designer. During the studio, theoretical research, form- and material research are carried out. In the theoretical research, existing sexual designs are critically examined. Students take a personal position on the basis of questions. The form research takes material as a starting point and will lead to new designs and/or improvements/changes of existing products/services. Students design an experience; a new (sexual) object or installation with a critical statement about sexuality, morality or the industry.

Software skills

In the second year program Softwareskills classes will increase your knowledge of the designers-software field. Softwareskills will be taught integrated with your studio practice. Through research the guest student will discover what specific software is relevant regarding his/her studio and topic. The Softwareskills tutor and guest student will determine what software-skill the guest student needs to learn and receive feedback on. Before starting the course the guest student and tutor also determine what will be assessed. In previous years our students developed 3D environments in Unreal or 3d modeling with Cinema4D for a 3D print, photo-realistic render, graphic design or animation in the second year of the study.

Theory classes

In our second year theory program guest students will develop a better understanding of current Western European views in one of the areas of Art, communication & Design. In Art theory the various functions of art and the position of art in contemporary society will be explored. In Communication theory our lessons focus on learning to write and speak about our projects, so students learn to perform at a communicative level in the professional field. In Design theory lessons the function, design, social importance, sustainability and history of design in general will be researched. Depending on the studio you choose, one of the theory class will be offered. The complementary theory class in your program will be conducted in English.

Module weeks

During the module weeks, you will select your own package of workshops, based on their own preferences, from a range of workshops and lessons which Art Communication & Design preselected for you on various topics. The workshops are called modules. The content of the modules will be communicated 4 weeks prior to the module weeks.

Cross Cultural Exploration

After an introduction into the facilities of Art Communication & Design we guide guest students to reflect on their experiences as a visitor of the Netherlands and more specifically of the Dutch cultural scene, also providing deeper insights into historical and current phenomena shaping the Netherlands. Guest students are challenged to reflect on similarities and differences in phenomena and how they manifest in their home counties. In the course of Cross Cultural Exchange the guest students’ reflections become vocal by communicating these reflections at the campus of FHK in form of a show / exhibition.

How will your course programme be recognised by your home university?

Fontys will provide you with a so-called ‘Transcript of Records’, which will clarify the results that you have achieved. Depending on your results, you will receive a maximum of 30 ECTS credits. ECTS credits are recognised throughout Europe. The agreement between your home university and Fontys University of Applied Sciences will usually include a condition whereby the credits that you obtain will be recognised and transferred into the records kept by your home university.

How to apply short term programmes Arts

Before you apply for an Exchange programme in one of the Arts, please contact us first, as depending on the Art programme you wish to study, either a portfolio or a link to a site is required. Furthermore we need some personal details like your name and address, a CV and a motivation letter, your current year of study and study results. Applications for ArtCoDe should be sent to Mariska van Zutven, international officer at Art, Communication & Design and always be approved by your International Exchange (or Erasmus) Officer at the home university.

Specific deadline for Arts programmes to send in portfolio:


Fall semester:


15 February to 15 April


Spring semester 2023:

30 August to 15 September

Once the school has reviewed your portfolio, and considered it positive, you will receive the outcomes within 2 weeks.
Fontys will send you a link to an online application form. The online application system is called Mobility Online.

Academic dates study semesters


Fall semester 2023-2024:

4 September 2023 to 9 February 2024*


Spring semester 2023-2024:

19 February to 26 July 2024*

*For more information concerning the start date, please get in touch with the contact person of the study department of the concerned exchange programme.

Contact person for information about the programme Art,Communication and Design:

Mariska van Zutven
E-mail: m.vanzutven@fontys.nl

Visiting address: Zwijsenplein 1, Tilburg
Post address: P.O. Box 90907, 5000 GJ Tilburg, The Netherlands