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Dance Industry

Dive deep into the dance industry, mastering both technique and creativity. You'll collaborate with professionals and peers, exploring diverse dance styles and productions.

About the exchange programme

The programme Dance Industry takes you into the world of electronic dance music (EDM), focusing on communication and commercial aspects of the industry. You'll learn the ins and outs of roles like event management, marketing, and artist management. Through hands-on projects and comprehensive research, you'll develop and market innovative dance music concepts.

Why this programme?

  • Specialize in the thriving field of electronic dance music with a focus on industry-specific communication and commerce.
  • Develop and market your own innovative dance music concepts through real-world projects.
  • Expand your professional network within the EDM industry while addressing personal and professional growth.

More about Dance Industry

The minor Dance Industry educates students who have an ambition in the dynamic, specialized branch of electronic dance music (EDM), focusing on communication and commercial economy. Examples of professions of target are: event managers, (online) marketeers, A&R and label managers, bookers and artist managers.

Participants of the minor learn how to represent an electronic dance music company and how to work within a corporate identity and the culture of the industry in general. Based on comprehensive research and spread over 3 challenging cases, students learn to develop innovative, valuable dance music concepts, and to bring them into the market. Last but not least, within the Network@Work programme, participants individually work on professional and personal challenges and goals which will help them to work in the industry, while also growing their network within the business.


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Content of the programme

This programme is embedded in a close and challenging collaboration with (international) key players from diverse departments of electronic dance music’s industry. Examples are: Amsterdam Dance Event (education partner of Fontys ACE), IMS Ibiza, music venues, EDM Festivals and various (well known) DJs and their managers.

  • History and current practice of electronic dance music, its culture and industry
  • General knowledge of electronic music production, DJing, A&R, and artist management
  • Marketing and communications in the electronic dance music business
  • Dance events: from concepting to production
  • Legal aspects of the dance music industry
  • Partnerships and sponsoring

  • Conference case (group assignment): researching/spotting trends and developments within the electronic dance music industry and translating them into a conference programme and production. Education partner: Amsterdam Dance Event (ADE).
  • Release case (individual assignment): launching electronic music onto the market as an artist manager, in collaboration with a DJ/producer of choice.
  • Event case (group assignment): developing a new and valuable event concept in which electronic dance music is programmemed.
  • Network@Work (individual assignment): realizing a set of individual professional and personal challenges within the EDM industry, while also growing a network within the business.

Important: Apart from the conference case, all testing components are semester assignments and can only be completed successfully by staying the entire semester and participating at our academy. We ask your commitment for this by signing a form.

Your teachers provide intensive coaching during the programme. All exchange students will be placed in buddy groups, led by a full-time Fontys ACE student. He or she will introduce you to Dutch culture, the city of Tilburg and the campus. With questions about practical matters and social engagements you can go to your buddy.

For all matters more complicated or personal you can go to the international coordinator, or the study coach dedicated to our international exchange group. This study coach can help you with several personal or study related matters and can forward you to study psychologists or a dean if needed



Admission requirements

English Proficiency

The international edition of the minor Dance Industry runs in English and works with international clients. The minimum level of English required will equate to the level of IELTS 6.0 (International English Language Testing System) or TOEFL iBT 80 (Test of English as a Foreign Language) or CEFR B2 (Common European Framework of Reference for Languages).

Additional requirements

Dutch students: only students with a Bachelor in commerciele economie, communicatie, leisure, media and entertainment are directly eligible for admission. Candidates from non-related studies have to prove their capability through a resume and a motivation letter. Of course, affinity with electronic music and its culture and industry is needed, because the programme is fully focused on it. Core subjects are: marketing and communication, music, entertainment and research.


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In case there are not enough applications for the international programme, it may be canceled, or (Dutch speaking) students are offered to participate in the Dutch programme instead. If there are too many applications for the programme, students may be placed on a waiting list.


How to apply as an exchange student

Applications should always be submitted via the International Exchange (or Erasmus) Officer at the home university. If several versions of the programme are offered, please indicate for which version you would like to apply to (Programme I, Programme II, Programme III, etc.) This officer will send your application request (nomination) to Fontys. Once Fontys has accepted the application, your Fontys study department will send you a link to a web application called Mobility Online.

Deadline for application

Fall semester: 15 May
Spring semester: 15 November

Note: Not all exchange programmes are available every semester. To find out when this programme is offered, please check its specific details.


How will your course programme be recognised by your home university?

Fontys will provide you with a so-called ‘Transcript of Records’, which will clarify the results that you have achieved. Depending on your results, you will receive a maximum of 30 ECTS credits. ECTS credits are recognised throughout Europe. The agreement between your home university and Fontys University of Applied Sciences will usually include a condition whereby the credits that you obtain will be recognised and transferred into the records kept by your home university.


Practical information

Start moment(s)
September, February
Dutch, English
20 weeks
Contact hours
15-20 hours per week

Please note that the expenses noted below are estimates only for a semester abroad at Fontys and that the actual expenses will depend on your personal lifestyle. If excursions are included in the curriculum, the costs are for the student him/herself. The study programme is obligated to offer a free option as well. You will receive more information about extra costs if applicable in the course descriptions you’ll receive once accepted to the programme.

Tuition Fees

Students on exchange from Fontys ACE partner universities will not be obliged to pay tuition fees. For all other students, a fee of € 75 per ECTs credit will apply (i.e. a 30 ECTs programme = € 2,250).

Living Expenses

Students can expect general living expenses to amount to approximately € 700 to € 1,000 per month. This amount includes accommodation (i.e. approximately € 500 to € 600 per month all inclusive), food, transport and personal expenses.

Visa Expenses

These costs vary depending on your country of origin. EEA students do not require visas and as such, no expenses will be applicable. Students requiring Entry Visas and/or Residence Permits can expect to pay charges of approximately € 600. Grants In theory, students hailing from the European Union, Norway, Switzerland, Iceland and Turkey may be eligible for Erasmus Study


Please refer to the International Office at your home university for further information.

It is not always easy for exchange students to find accommodation in the Netherlands. Therefore, Fontys offers a service to provide students with assistance in securing suitable accommodation (i.e. a student room) for their exchange at Fontys. For information go to the Fontys accommodation page.

Application procedure

  • After nomination by your university for an exchange programme at the Fontys Academy for the Creative Economy (Fontys ACE) you will be asked to enrol through Mobility Online (our online application system).
  • Once you’ve been accepted in Mobility Online you can continue the application steps, including filling in the accommodation form before June 15 (for Fall semester) or December 8 (for Spring semester).
  • You can give your preference for a basic student room or a more luxurious student room with services included.
  • The accommodation officer will send you detailed information about the housing agency after the housing deadline.
  • The housing agency will get in touch with you and you'll have to transfer two months of rent + deposit before arrival to housing agency (no payment = no entrance accommodation, but still the obligation to close rental contract).
  • Accommodation is available on the agreed date.
  • You are obliged to accept and pay for the offered room for the whole period.

The Netherlands

The Netherlands is a country in western Europe with a multicultural population of approximately 17 million people. It has a very rich history in international trade, education, art, literature, design and sciences. This tiny country is famous for the great Dutch Masters, painters like Rembrandt and Van Gogh, but also pioneers in the EDM scene, such as Tiesto, Armin van Buuren and Martin Garrix. They transformed the world around them just like today’s Masters: designers, concept developers, futurists. The Dutch creative industry of the 21t century is growing rapidly and plays a leading role in strengthening the innovative capacity of the country.


More than 27,000 students study in the city of Tilburg in the south of The Netherlands. 13.5 percent of this city’s 200,000 inhabitants are students. Tilburg has a lot of cafés where you can enjoy student life. Students quickly find their favorite bars/pubs, restaurants and other meeting places. Catching a movie, enjoying the night life, a pop concert, visiting museums or going to the theatre: Tilburg offers a great number of possibilities.

For more detailed information about practical matters, such as financial matters, residence permit, health insurance and accommodation, please click on the button below.


Location and contact