Logistics students Venlo to GM Supply Chain Competition
It definitely was a unique experience, a once in a lifetime opportunity. Four students from the logistics program in Venlo: Rabea Feistauer (GER), Roel Beumers (Dutch), Giel Hofstee (Dutch), and Georgi Dzhurov (Bulgarian), were able to fly to Detroit to participate in the General Motors Supply Chain Competition. This competition was hosted by our partner Waynestate University and General Motors (GM) as the main sponsor.
Fontys Venlo was privileged to participate as the only European university. In total 25 teams competed in the challenge, 5 international teams (Brazil, China, Taiwan, Mexico, NL) and 20 domestic teams (all US). The teams were divided into 5 “regions”. Fontys shared the region with Tec de Monterrey (Mexico), University of Northern Texas, Pennstate University and Western Michigan University. Congratulations to Mexico who made it to the finals!
What was the challenge?
Four weeks before the actual challenge, the students received the case. The case was written by GM and addressed a current challenge GM faces. The central question: how can GM meet customer expectations of having enhanced safety features in all cars by still reaching their financial targets. The students were put in the role of an internal supply chain consulting team, who had to give advice from their perspective. The target was to come up with creative solutions around supplier relationship management, logistic processes and of course costs. The results had to be presented in a report and in a presentation. For the preparation of the case, the students received two intense presentation trainings by Howard Lettinga, speaker coach at TedxVenlo and communications trainer at Noblahblah.