A case study about Unilever - one of the biggest multinationals in the world producing foods,
home care and personal care. Students are working on designing and introducing a new
product in the line of Unilever products. Students learn how to apply marketing principles to case study.
By working in teams, this course helps students to develop a team spirit, skill needed for their carreer to come. In short:
Students work in groups. Students will have interactive lectures and will work in groups designing a new product fitting in the concept of Unilever.