A case study about Unilever - one of the biggest multinationals in the world producing foods,

home care and personal care. Students are working on designing and introducing a new

product in the line of Unilever products. Students learn how to apply marketing principles to case study.

Objective

By working in teams, this course helps students to develop a team spirit, skill needed for their carreer to come. In short:

• Apply international marketing principles to a case study
• Introduction to research methods
• Writhing a coherent report and presentations
• Team work 

Structure

Students work in groups. Students will have interactive lectures and will work in groups designing a new product fitting in the concept of Unilever.

Practical details

• This course covers 2 hours a week during one semester
• ECTS Credits 4

Literature

• Principles of International Marketing by P. Kotler & G. Armstrong (2008)