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Cool feminity: Naomi Yotsumoto: Ponging in Style!

 by Judth Nielen, Fontys IBMS Coolhunt

 

What it Is:

Naomi Yotsumoto is a professional Japanese table tennis player that wears colourful, self designed outfits during her matches. With this, she disrupts challengers and she has got a lot of media attention. She gets the same attention as Anna Kournikova, Venus Williams, or Andre Agassi. She is a big trend setter.

 

Why it's cool:

Naomi Yotsumoto is cool because she inspires the vogue scene of the world and the ping pong scene. She also inspires youngsters to personalise yourself, and to not follow the standards.

 

Next to that, she has a big growth potential, because she is a trend setter that gets loads of media attention.

 

 

 

 

 

 

Fontys Hogescholen, lectoraat Trendwatching