Ga naar de startpagina van Fontys Hogescholen
Lectoraat Trendwatching
Hogeschool Journalistiek
 

Cool Experience Economy: Kidnapping for kicks

 by I. van de Riet, Fontys IBMS Coolhunt

  

What it Is:

What began as an underground service for his (founder) thrill-seeking friends, which was strictly word-of-mouth, has now gone public and grew to a successful kidnap business in New York. This unique company (violently) abducts its clients from the street (or their homes) and kidnap them for up to $ 4,000 (€ 3.200,-) a time.

Clients come to this company wanting to test themselves and go through the 'real' experience of violent abduction, incarceration and something that most people would describe as torture.

 

Most of the clients are in their mid to late twenties or early thirties, with steady jobs, and they hang out on the hip-side of Manhattan or Williamsburg, in Brooklyn. Before an abduction contract is agreed, the company sits down and discusses the client's 'desires'. But after that it becomes more spontaneous, kidnap 'victims' agree a time-frame for their abduction, but the thrill comes in not quite knowing when the team will strike.

 

The reason why this bizarre kind of experience economy is cool is the that their are lots of people who are interested in this kind of adventure. Their is a big growth potential in this particular business because of it's uniqueness. The company is exploring setting up offices in Los Angeles, Miami, Chicago and even London.

 

Why it's cool:

The reason why this bizarre kind of experience economy is cool is the that their are lots of people who are interested in this kind of adventure. Their is a big growth potential in this particular business because of it's uniqueness. The company is exploring setting up offices in Los Angeles, Miami, Chicago and even London.

 

 

 

 

Fontys Hogescholen, lectoraat Trendwatching