Transmedia Design

During the week you will follow lectures on Transmedia Theory, Narratology, Transmedia strategies and Tools. In Transmedia Labs you will follow workshops on creative thinking and concepting, worldbuilding, 360 film making- and editing and project management. Guest lectures and excursions are organized frequently.  

You are also invited to initiate excursions yourself, when related to transmedia. 

NOTE: Tools are addressed intensively, but the minor is NOT a an ADOBE CC course. Some beginner workshops will be offered for students who are new to the area of designing. On request we might offer workshops for advanced students. Coaches will be available to help with specific questions about different Adobe programs.

Narratology

At the heart of a good transmedia production lies a good story. Narrative design includes knowledge of narratological theories and scenography. Campbell’s “Hero’s journey” and Vogler’s “Writers Journey”, among other narratological theorists, serve as a basis for this theory course. Once a good story is found or made, it can be expanded to a transmedia production.  

Transmedia Theory

In our digital age, driven by the social web, the customer’s attention can no longer be asked for, it needs to be deserved. Various theorists have studied transmedia, elaborating on conceptual models and designing principles. Students will study these theories and develop a critical view on recent transmedia productions and learn to reflect on these critical views. Includes topics such as: Media convergence , media theory, spreadability, memes,  interactivity and user participation, semiotics, hermeneutics, transmedia activism, transmedia research, transmedia branding. 

Transmedia Strategy & social media platforms

While storytelling is the heart of Transmedia Design it is very important to know how to market the transmedia production in a way that the story stays  at the heart. Also successful transmedia branding campaigns and how they made value propositions into brand activations are addressed. Includes topics such as: Brand storytelling, corporate storytelling , market and target audience analysis, empathy mapping, Google Analytics, Social media advertising, social media analytics 

Tools

When it comes to producing a transmedia campaign, students need to make good design choices. The minor challenges to be innovative and to individually learn new creative skills or add to existing ones. During the minor, you will get the time to work on your own learning goals when it comes to different tools using tutorials, with a coach available to help. Workshops will be offered depending on the needs and skill levels of the individual student and the group.  Includes topics such as: Design tools: Adobe Suite (Photoshop, Première, After Effects, Unity). Web tools: website design (Wordpress, WIX).  VR (Tilt brush, Blocks) AR (Fectar, Spark). 

Transmedia lab

At least 2 days a week, and later on in the minor program practically full time, you will work on the assignments of this minor, the production being the biggest one. Workshops and coaching will be offered to help you meet the requirements of the assignment. 

In a transmedia production various disciplines merge, like making use of diverse media platforms, have them intertwine and let them develop each in their own way, allowing audience interaction and participation. This calls for firm project management that allows iterations. A transmedia producers guide will serve as a basis to learn how to design a transmedia product for a real client or for a self-contained transmedia story.  

Reflection and coaching: To enhance continuous learning and to monitor learning outcomes, you are  asked to reflect your developments and ambitions. Coaching sessions  on individual learning goals are organized on a regular base in which 360 feedback is provided by coaches and fellow students. 

The deliverables form a coherent whole and as such do not represent separate ECTS. However, to get an idea of the workload and size of the deliverables we  

To successfully complete the minor all deliverables have to be passed (grading is from 0-10). The deliverables are: 

After successfully concluding this minor you will be able to:

Your teachers provide intensive coaching during the programme. Furthermore, all exchange students will be placed in buddy groups, led by a full-time Fontys student. He or she will introduce you to Dutch culture, the city of Tilburg and the campus. With questions about practical matters and social engagements you can go to your buddy. Lastly, our International Office can also help you with study- and practical matters.  

For all matters more complicated or personal you can also go to the International Office or the study coach dedicated to our international exchange group. This study coach can help you with several personal or study related matters and can forward you to study psychologists or a dean if needed.